Maintaining an active and regular social media presence is vital to your program. It is important to generate a follower base by posting captivating content regularly. Here are some tips:

• We recommend, at a minimum, at least one post every couple weeks and a story post every week
• The content of your posts can vary based on the situation, but it is important that the pictures resonate with your audience.
• If you have an event coming up, post advertisements or pictures from last year. You can even do a countdown leading up to the event.
• Be sure to promote your fundraisers and give your audience important information like prices and location.
• If you are selling food, adding tantalizing pictures is huge!
• It is really important to engage your supporters on their own social media accounts.
  • Some easy ways are to run a competition or repost their posts.
  • Find ways to teach your supporters how to post effectively too!
• Use Storytelling