The most effective method of marketing a cause like pediatric cancer is storytelling. Use facts, use a child story, or better yet use a personal story. It is very important to connect with your audience in some form. If you are telling this story in person or through video, make sure your tone matches the story and you use descriptive words. Don’t just “read off a script”, be vibrant and energetic as if this story is going to be televised. If you are writing this story for an email, try to stay within 3 paragraphs and understand your audience. If this story is for social media, make sure to stay to the point but still discuss the important parts. Use hashtags like #EveryKidDeserves and tag @buckeyethonyp and @buckeyethon.
Storytelling examples:
Check out @BuckeyeThon and @BuckeyeThonYP on Instagram for more examples of Storytelling style posts